Anyone online has a go-to search engine. For most of us, it’s the first site that comes up when we open our browsers. Bearing this in mind, it is fundamental to prioritize search engines in any business strategy.

When it comes to attracting clients or potential customers, many businesses focus on optimizing and enhancing their landing pages to generate leads and reach a target audience. Through quality web design, digital marketing, and lead generation tools, companies can do an excellent job at making creative websites that strike the client’s eye and generate enough impact to move beyond the first page.

However, not every company takes into account how their potential client will land on its website. Although there is a strong marketing strategy around social media, with companies pushing to gain clients by adding business value to what they post online, there isn’t enough effort on the sales front to process the first tool to generate a lead: the first page of their browser.

Think of Google… how many pages does one scroll by when searching for services or products online? According to statistics, usually not even one. More than 95% searchers do not go beyond the first page of search results as per data. Most people click on first 3-5 links that appear on the site. Depending on the search and the topic, a link in that range will likely be a paid ad, reducing screen space for an organic search.

Although purchasing services as Google Ads could give us good chances to increase leads and eventually get new clients, it is not enough to leverage this strategy to create a solid link building strategy. There is a lot more to search engine optimization, and we’re here to tell you what it’s all about. If you’re interested in boosting your digital marketing process and getting some free tips and tricks around SEO lead generation services, you’ve landed in the right article – and it wasn’t by chance. It was SEO doing its magic.

But first, what are SEO lead generation services?

First, lead generation services intend to capture potential customers, originally leads, who fit the products’ target audience or services. This field is often associated with the sales area within a company but deeply related to digital marketing since it is the tool to reach the target clients in the first place and hence achieve contact with leads. This is where SEO services come in: they allow us to lead clients in the direction we need before running the risk of losing them during their online search.

Ok… so, how do SEO services generate leads?

An SEO lead can be anyone. No matter which of the search engines they use, potential customers lead to any company that manages to get them on their landing page once they’ve clicked on the website link. SEO services can make those leads get closer to finding your company. This is possible because of the marketing strategies applied to your web design, social media, keywords and other quality SEO tools available for any business. 

This is nice. How do I get SEO leads?

There is no one example of a lead generation method that doesn’t include marketing related concepts and online contact generation between business and client. Search engines usually enter the equation, but SEO leads haven’t always been easy to identify. If your leads come through potential customers looking you up on Google, then those are SEO leads.

If you get new customers because you’ve paid for a Google Ad, then you’ve been using SEO. If your company’s name is on the first page of search engines’ results, you probably have SEO leads already! What is important is that you can understand and use as many SEO strategies as possible to make sure that when you create content, you’re using the best possible marketing keywords to get your target clients exactly where you want them: in your website.

Can I pay for lead generation services?

Of course, you can. Although SEO leads can seem easy to get with a few hours of keyword research and industry knowledge, information and resources are infinite, and free SEO is accessible to most business owners or people in general. That is why it can be a better option to leave SEO strategies in the hands of specialists, who will spend their time searching for the best ways to get SEO clients engaged with the company- just like any marketing agency spends time on the process of enhancing the company image and reaching a target client audience through high-quality content on its social media, website and other platforms that could create impact.

SEO agencies have their own strategies and provide SEO services to increase the likelihood of getting leads without the need for a company to get drawn away from its industry by juggling all the marketing and SEO tools needed to generate leads within the target market.

How much could it cost?

Prices vary widely. Not only because of how broad the definition of a leader is, but also because different lead generation service companies offer different lead generation services. Unfortunately, many of them are not worth a penny but can cost up to 1000 USD per month.

These are the ones that provide a lead generation software, which basically looks through different sources, LinkedIn for example, and will get you a list of people who may be interested in your services but probably weren’t curious about them at all and are just another cold contact instead of a quality lead for your business. Lead generation providers who offer this type of software also charge per lead in many cases, no more than 5 USD each, but again – for cold contacts that are likely far from your target customers.

An alternative is to call a lead generation company that will actively search for and find customers for your industry interested in your prospects and willing to have a conversation. Their prices also have wide ranges. It can cost up to 20000 USD per month, or between 50 and 500 USD per meeting if you would rather pay per lead.

These companies usually get clients closer to the business by arranging appointments and guaranteeing that you create true interaction with potential customers who actually fit in your niche and are not yet another cold contact who could potentially tag your website as spam and generate the exact opposite of what you were expecting to be a good tool.

So which is the best lead generator?

There is no perfect answer to this question. Many factors will influence which agency you pick, or even if you decide to go with an agency at all. The leads you’ll get from different sources will all be as good, but it is important to have a clear goal and roadmap in mind when marketing any kind.

The good thing about SEO lead generation services is that they apply to every kind of business and will always have to do with the leads’ lifestyle since, once more, everyone searches the internet. An SEO company can be a good option since it specializes in keyword research, article optimization, and everything about making pages successful regardless of the industry they have to do with.

A site can have the absolute best landing page and website, but let’s face it: the chances of it never seeing potential clients’ eyes is terribly low if it sits on the third page of Google in the search results site. And an SEO audit can reveal what is causing your website to be so far down. An audit like this – for example – could be run by an SEO agency that has not only the objectiveness but also the quality and expertise.

If there is an SEO company you can go to, it is probably a good place to start to find the method that suits you best and can provide the lead generation you need to be successful in your business.

Are you saying SEO would increase sales?

Absolutely. SEO is all about getting your website in the front row. It’s about your company hitting the online sales it aims for and winning more clients while it’s at it. SEO leads can only become leads if they find your website, and considering that online searches generate over 60% of website traffic, we could call SEO a powerful sales tool.

SEO lead generation services aren’t the only SEO services that can help increase sales since SEO per se is a process included in digital marketing and one you can’t turn your back on in modern times when most marketing is done online. Every website is accessed mainly through search engines. Although this is greatly a point on lead generation, it also represents visibility and positioning within the target market through SEO techniques beyond obtaining more leads.

Not to mention that if your company offers products or services in a certain area, a local SEO strategy can immediately turn leads into clients by putting your company phone number as a link at the top of the page or showing the company address on a map marked with the name of your business near a blue spot where the potential customer is standing. This should all sound familiar, which is why it is so important to think about it when talking about the marketing required for your business: we are all potentially SEO leads.

How do I pitch for SEO?

Every company has its own strategy and method to lead its marketing campaigns and position itself where it thinks it will be more successful, so it can be hard to change people’s mindset who have been focusing on one side of digital marketing that does not necessarily prioritize SEO. Lead generation is still associated with having a good website or performing outstandingly in the industry, but not so much on being amongst the 10 first results on a google search result page. This is why the following tips can be key when it comes to pitching SEO to a client or virtually anyone:

Know what you’re talking about

Understand how SEO can help the business that you want to sell SEO to. Lead generation is common to all fields but specific in the how for each one, so it is important that an SEO agency can capture exactly the kind of leads that the client needs.

Use a good example and cases.

Like any digital marketing campaign, everything is clearer when there is something you can base your ideas on. If an SEO lead can be visualized, personified, literally introduced to the agency you are working with, it is far more likely that this topic will catch your client’s eye. Go crazy, make a video, tell a story, use all the keywords that will make your client feel you really understood the niche of his or her business.

Show how successful bringing this initiative onboard can be

Like the above point, anyone in sales will back up their proposals and the quality of their deliverables by showing how well it’s worked before. This may call for some creativity on your side, again: use video testimonials, post success stories, write an article. Take advantage of the free marketing tool you have online, make yourself available and show that you lead in the SEO world because of your experience.

Stay active online

If you want to be known as an SEO lead and have your SEO company website clicked on Google – you need to be there all the time. Never miss a chance to post on social media, write an article about your latest SEO audit, explain what your digital marketing strategies are, how you get leads.

Enhance and explain your SEO lead generation roadmap 

Not only does it have to be tailor-made for your client, but you should also be very clear on what your general SEO plan for creating leads is. Your SEO company should have a methodology, a spinal cord on which it bases its process on. Make the most out of the contact with your client, ensuring you fully can adapt your agency mechanism to your customer’s needs.

What business fields can I sell SEO to?

As previously mentioned, any company that wants to generate leads can be sold SEO to. Leading SEO companies tend to audit those oriented to products, to companies that will eventually want to get a contact who can be a potential client that they can call directly (your SEO agency will likely be asked to get phone number, email, and any useful contact information of leads).

One of the most interesting leads SEO agencies work to generate are those in Real Estate. You may be wondering why. We’ll explain what details of the real estate industry call for a deeper analysis and why they are so interesting when it comes to keywords and leads. Real Estate is a good example for any kind of business that has sales based on a very real physical interaction with the client, not just a phone call or online contact.

You need the client to be there.

In real estate, your leads have to show up and see, for example, the house they want to buy in person. And they don’t only have to like the house. They have to like the realtor as well.

You have to face some high-level competitors.

There are a lot of SEO lead generators out there, and they’re all known for different reasons, according to Google:

The 7 Best Real Estate Lead Generation Companies of 2021 are

• Best Overall: Market Leader.
• Runner-Up, Best Overall: BoldLeads.
• Best for Automation: Zurple.
• Best for Finding Buyers: Zillow Premier Agent.
• Best for Getting Listings: Offers.
• Best for Social Media: Zoho CRM.
• Best Price: REDX.

It is always good to have some healthy competition. At the end of the day, whoever creates the most and best leads wins, but a competitive SEO space makes it more challenging and insightful to work in this field of expertise.

You may have noticed different traits on these titles, let us see how each of them influences our leads:

-Automation

Automation is key when it comes to optimizing your process and enhancing customer experience. The less toil your SEO agency has, the more time you will spend on focusing on what really makes money, leads. Anything that happens before or after you get your leads should be as automated as possible.

-Lead Conversion

There is more to metrics than generating leads. Those leads must become actual customers, especially to whom you are providing the SEO lead generation service. Although the service you are providing is lead generation, it will enhance your reputation if those leads turn into actual customers.

Getting Listings

Before lead conversion, as mentioned previously, the leads actually have to show up and be willing to do more than look online. That is why it is a really interesting example to think of SEO for real estate: you don’t just need to attract them on Google and get them to click or call. It would be best if you actually had them to be at a place at a time physically.

-Social Media

As we’ve said numerously throughout this article, it is not enough with Google- you need to be everywhere online to show up in browser results. Make posts on Instagram, Facebook, LinkedIn. You name it. Any platform that can boost your company’s image but mainly that can make it BE there.

-Price

And, of course, the cheaper your SEO company is, the more attractive. Nothing like a nice, efficient, and even cheap agency. Costs and prices in this business are extremely scalable. Take advantage of that and explore all the possibilities and alternatives you have to be more cost-efficient and then reflect that in your services’ prices. Although there are many external influences, there are many variables that you can control when it comes to the cost of the business. Try to optimize as many as possible without decreasing the quality of your work.

Some final words of advice…

To wrap up, it is important to leave some final words for you to take away if they are the only ones you do:

SEO is always there. You might as well be an expert at it

Honestly, not being familiarized with SEO today is being out of the conversation. Even if (you think) it is fake or useless, you can’t join a sales or marketing discussion without having it in the back of your head, or you will fall behind quite fast into the conversation.

Leads are always there. You just need to find them

As it was mentioned several times before, a lead can be potentially anyone. They just need your product or service. Or at least they have to be made believe they do… That is why they call it lead generation and not lead finding. 

Lead generation services are worth the while

If what you lack is time to invest in SEO and lead generation, the third party. It is worth the money to have the best possible agency involved in building your company marketing agenda.

SEO and lead generation services combined can boost your market share.

The reasons for those four statements have been discussed in-depth in this article, so feel free to come back to it when you forget why SEO is such a great tool and – we dare say – need for the modern businessman or woman.