Marketing automation transforms how businesses engage prospects and customers at scale. Yet many companies struggle to implement and optimize these powerful platforms. For consultants specializing in marketing automation, the opportunity is significant.
The Marketing Automation Market
- $8+ billion market: Growing at 12%+ annually
- Widespread adoption: 75% of marketers use some automation
- Underutilization: Most companies use fraction of capabilities
Marketing Automation Services
Implementation
- Platform selection consulting
- Initial setup and configuration
- Integration with CRM (see CRM integration)
- User training and enablement
Optimization
- Workflow audits and improvement
- Lead scoring models
- Segmentation strategies
Platform Expertise
- HubSpot: Most popular for SMB/mid-market
- Marketo: Enterprise B2B focus
- Pardot: Salesforce ecosystem
- ActiveCampaign: SMB-focused
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