Social media management has evolved from a nice-to-have to a business necessity. For agencies offering social media marketing services, the opportunity is significant—but so is the competition.
The Social Media Marketing Opportunity
- $200+ billion global market: Social media advertising continues rapid growth
- 4.9 billion social media users: Audiences are on social platforms
- Increasing complexity: Multi-platform management creates agency demand
Identifying Prospects
Businesses That Need Help
- Inconsistent posting: Sporadic activity signals capacity issues
- Low engagement: Posts without likes, comments, or shares
- Outdated content: Last post weeks or months ago
- No presence on key platforms: Missing from relevant networks
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