Businesses spend billions on PPC advertising, but many struggle to manage campaigns effectively. This creates massive opportunity for agencies that can deliver measurable ROI through paid search and social advertising.
Why PPC Leads Are Valuable for Agencies
Pay-per-click management offers several advantages over other agency services:
- Measurable Results: Clear attribution makes demonstrating value straightforward
- Recurring Revenue: PPC requires ongoing management, creating long-term client relationships
- Scalable Service: As campaigns grow, so does your management fee
- Cross-Sell Opportunities: PPC clients often need landing pages, conversion optimization, and analytics
Identifying High-Quality PPC Prospects
Signs a Business Needs PPC Help
- Active but underperforming ads: Running campaigns with low quality scores or high CPCs
- Competitors dominating paid results: Their competitors appear in top ad positions
- Recent funding or growth: Companies with capital looking to scale quickly
- E-commerce businesses: Direct revenue attribution makes PPC compelling
- Local service businesses: Plumbers, lawyers, contractors with immediate service needs
Best Industries for PPC Management
- Legal services (high CPCs but high case values)
- Healthcare and medical practices
- Home services (HVAC, plumbing, roofing)
- E-commerce and retail
- SaaS and technology
- Education and online courses
- Real estate
Qualifying PPC Leads
Budget Readiness
- Minimum viable ad spend (typically $2,000+/month for meaningful results)
- Understanding that management fees are separate from ad spend
- Willingness to commit for 3+ months (testing takes time)
Operational Readiness
- Ability to handle increased leads/sales
- Landing pages or willingness to create them
- Conversion tracking capability
- Clear understanding of customer lifetime value
Pricing PPC Management Services
Percentage of Ad Spend
Typically 10-20% of monthly ad spend. Scales with client growth.
Flat Monthly Retainer
Fixed fee regardless of spend. Predictable revenue for your agency.
Hybrid Models
Base retainer plus performance bonus. Often the best balance.
Get PPC Leads
LeadPot provides verified PPC leads with intent signals indicating active need for advertising management. Explore our digital marketing leads to build a comprehensive client acquisition strategy.
