Outbound sales remains one of the most effective ways to build a predictable B2B pipeline. While inbound attracts interested prospects, outbound lets you proactively target your ideal customers.
Why Outbound Still Works
- Control: You decide who to target and when
- Speed: Faster than waiting for inbound interest
- Targeting: Reach specific accounts and personas
- Predictability: Activity-based metrics enable forecasting
Multi-Channel Outreach
Email Outreach
- Personalized, value-focused messages
- 50-125 words optimal length
- Clear CTA per email
LinkedIn Outreach
- Personalized connection requests
- Content engagement before outreach
- Value-driven messaging
Phone Outreach
- Call during optimal windows (10am-12pm, 2pm-4pm)
- Follow up calls with emails
Accelerate with Quality Data
Outbound success starts with quality leads. LeadPot provides verified B2B leads with accurate contact information and intent signals.
Our BI + AI + HI framework delivers prospects matched to your ICP, ready for your outbound sequences.
