Traditional lead generation relies on demographic and firmographic data. Intent data adds a crucial dimension: understanding which companies are actively researching solutions like yours right now.
Understanding Intent Data
What Is Intent Data?
Intent data reveals behavioral signals that indicate a company’s interest in specific topics, products, or solutions. Rather than guessing who might need your services, intent data shows who is actively looking.
Types of Intent Signals
First-Party Intent
- Website visits and page views
- Content downloads
- Email engagement
- Demo requests
Third-Party Intent
- Content consumption on publisher sites
- Research activity on review platforms
- Search behavior patterns
- Social media engagement
Why Intent Data Matters
- Right timing: Engage when prospects are researching
- Higher conversion: Focus on active buyers
- Better personalization: Know what topics interest them
- Efficient resources: Prioritize high-intent accounts
How LeadPot Uses Intent Data
Our BI + AI + HI framework incorporates intent data at every stage, combining data intelligence, AI scoring, and human verification to deliver leads with demonstrated intent signals.
