Case Study: How a Web Design Agency Fixed Its Broken Shared-Lead Model
A web design agency that was losing leads to shared lists
An agency buying shared B2B lead lists discovered a hard problem: the same prospects were being sold to a dozen other agencies, so outreach felt like noise and response rates collapsed. The agency needed a model where the lead was genuinely theirs.
Intent signals we captured
- Active job posts for “web designer” and “frontend developer” — a leading indicator of an imminent build
- Recent website relaunch signals and new “we are hiring” landing pages
- Live RFP and “looking for a web design partner” mentions in public posts
- Technology-stack changes (new CMS, e-commerce add-ons) suggesting a rebuild
How LeadPot ran it
Each prospect was sourced from a live buying-intent signal, then independently verified: a human confirmed the business was real, the lead was sold to a single agency, and the delivery included firmographics plus the specific intent context so outreach could lead with what the prospect was actually doing. Delivery happened inside the 48-hour window so the intent was still warm.
What the economics look like
Against an industry average B2B cost per lead of roughly $98 (published benchmark), an exclusive sold-once lead at a comparable or lower all-in cost removes the #1 problem of shared lists: competition from every other agency pitching the same buyer. That is the difference between renting attention and owning a one-to-one opportunity.
